We’ve learned that the most effective marketing strategies incorporate a combination of print, targeted direct mail and interactive media. Using these vehicles together capitalizes on the legitimacy and trust associated with print and the real-time impact and relative low cost of an e-touch.

Email marketing can be an efficient, effective way to maintain frequent contact with a targeted audience. It can encourage engagement with a website, and keep a brand top-of-mind. Belk employs an IT staff with the technical expertise and marketing savvy to plan, execute, and analyze your e-marketing campaign.

If you need your targets to enjoy the content of a printed publication, but the interactivity of a website, check out our iFlip technology. The iFlip e-publication blends the formatting of a printed publication, the efficiency of an email, and the ability to incorporate audio and video content into the readership experience.

iFlip Demo Here

Does this look familiar? It’s a 2D barcode, a technology that’s gaining in popularity with smart-phone users. When photographed with an enabled camera phone, this image, printed on a direct mail piece, signage, or a product package, takes the consumer directly to a website. Use of these barcodes immediately engages the audience with your web content.